Moms have a dark side. They are every bit the nurturing supportive loving people we all know them to be, but they definitely have a dark side. And it comes out the moment their family is threatened. Something as simple as a bug in their house turns any mom into a cold-blooded killer.
Moms Who Kill marries Mom’s attitude toward bugs, the media she consume, and a product she needs in a seamless blended campaign. An estimated 73% of monthly True Crime podcast listeners are women. The fit is so natural it almost blurs the lines between media content and advertising message.