The biggest giveaway in Oklahoma Casino History! The Osage Million Dollar Elm casino was giving one lucky winner $1 million. We needed to get the word out. We spoke to people in a way that they could relate to. "How will I fit in with other millionaires?" "How will I act?" "What will I need?" This was the essence of the campaign. People preparing for the new lives they will have. It was complete with TV, print, interactive, guerrilla, and innovative media placements. And the response was overwhelming from both the casino patrons and the awards shows.
Award
Addy Best of Show – Broadcast