Nissan was launching the brand new, fully re-engineered Nissan Titan at the State Fair of Texas – the biggest truck show event of the year. They needed to make a big enough splash to overcome the truck-driving world's preconceived notions about trucks that don't bear a Chevy, Ford, or Dodge badge. Nissan had to get attention and drive home toughness and strength. The Nissan Titan of Texas Challenge answered the call.
Competitors came from all over the country to compete and see if they also had a full measure of toughness and strength. And with celebrity competitors competing, the spectators turned out as well. This award-winning campaign campaign drew a crowd, and delivered a strong message.
Award
Gold Reggie