IronKids bread noticed a trend. A lot of women were buying their bread – not for their kids, but for themselves. They decided to do a marketing test run on this insight. They bought an insert and we concerted the first ad here. Then 24 hours before the shoot, someone realized that the insert needed a second side. (Apparently, magazine pages have two sides. Who knew?) So we scrambled and came up with the answer – an answer from a coworker. Christy and Karen's little squabble resulted in a bunch of awards.