Summer is certainly an exciting time of year. The season offers up all sorts of fun activities for families to enjoy, but the added cost of summer can leave funds depleted. That’s why Walmart and Dr Pepper teamed up this summer to give people a chance to have more FUNds to embrace the excitement of summer.
Through a gamification sweepstakes and other offers communicated via traditional and digital media, we made Dr Pepper the easy choice for summer fun seekers. Targeting Young Millennials and Shopper Parents, Walmart and Dr Pepper were able to win baskets during a highly competitive season.