This was my first foray into the automotive world. And what a great brand to start with. The only TV spot I ever worked on that went all the way from the first presentation to execution without changing at all was the Repeat Buyer BMW spot. Lots of awards followed that one.
But one of the greatest thrills of my career was when a dealership in Florida called my agency looking for a reprint of the poster. He said he sold an X5 specifically because of that poster, and the buyer liked it so much he took the poster with him.