This Hyundai project was an interesting journey. Plenty of challenges presented themselves along the way. Shooting footage in California and Alabama over a span of a couple of months. Dealing with Korean factory managers who weren't interested in the perfect angle and lighting for the shot. Realizing that California brush fires that are upwind from your location will create a dense, smoky haze in the shot unless you find a new location pronto. And finally, a CMO whose mission was to centralize the entire Hyundai Dealership Association's media budget.
The last one on that list is the one that pulled the plug on 95% of the media buy for this $6,000,000 shoot. Many of these spots only ran for a short time.
But they can be enjoyed forever right here.