Thanksgiving time is the Super Bowl for brands that sell turkeys. And Honeysuckle White set out to remind everyone that at the center of the entire holiday feast was the bird. The holiday has a nickname. And there's only one thing mentioned. It's Turkey Day.
Then a funny thing happened. In my career, this ad generated more hate mail than any other. Seems some people took umbrage that we would suggest the Turkey is more important than the "Thanks" part of the deal. So what does a client do under these circumstances? Do they forge ahead standing steadfastly behind the creative that they believed in and produced? Or do they fold like a cheap suit. Unfortunately, they caved. So what you see here is the rarely seen before, unedited, unrated version of the spot.