I've worked on Dr Pepper at two different stops in my career. As the Creative Director at IN Marketing, I oversee programs for all retailers, all channels and all brands from concept through execution.
With Circle K, we created a program designed to create loyalty in a channel where loyalty is hard to come by – convenience stores. We became the first brand to ever be allowed to integrate into the Circle K app. We drove thousands of app downloads, and users scanned an average of 10 qualifying Dr Pepper purchases.
During my time at Square 1, I single-handedly held down the creative end of the national promotions for Dr Pepper for 18 months. The concepting, writing, design and art direction all were on my desk. It was fun working through college football promotions, partnerships like with Southwest Airlines, Nintendo and Spider-Man, and blue-sky asks like the one that became the Ginormous Mini Cooper Giveaway.